Smarter press clipping starts here.

The first platform built to automate press clipping for modern PR teams. Powered by AI.

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Press clipping, without the busywork.

Press clipping is essential, but the process is painfully outdated. Screenshots, formatting, and hours of documentation slow everything down.
Trace eliminates the friction with a faster, cleaner way to capture and share earned media, built for the pace and precision today’s PR teams demand.

Press clipping is essential — but the process is painfully outdated. Screenshots, formatting, and hours of documentation slow everything down.

Trace eliminates the friction with a faster, cleaner way to capture and share earned media — built for the pace and precision today’s PR teams demand.

Auto-generate press clips in seconds

Choose between text-only or visual PDF format

Clip directly from your browser with the Trace Chrome extension

Built by publicists, powered by AI

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Create Clean, Visual Press Clips

Create Clean, Visual Press Clips.

With Trace, you can generate polished PDF press clips in two ways, perfect for client recaps, reports, or internal tracking. (Coming soon!)

Multi Select

Choose exactly which story elements to clip (headline, byline, images, body, etc.)

Full Feature

Capture the entire article.

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Text-Only Clips, Instantly

When speed matters, use Trace’s Text-Only mode to grab clean, copyable text directly from any article — formatted for easy pasting into emails or reports.

Brand keyword detection

Built for speed & flexibility

No screenshots required

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20 hours

Average hours spent per month manually clipping press.

$5.2k

Estimated labor costs saved per user, per year.

1st of its kind

The only tool built for press clip PDFs.

The Only Tool Built for Press Clipping

Trace is the first platform designed specifically for PR pros to capture, format, and share clips in seconds, no more manual screenshots.

Try Trace

20 hours

Average hours spent per month manually clipping press.

$5.2k

Estimated labor costs saved per user, per year.

1st of its kind

The only tool built for press clip PDFs.

The Only Tool Built for Press Clipping

Trace is the first platform designed specifically for PR pros to capture, format, and share clips in seconds, no more manual screenshots.

Try Trace

Pricing that scales with your workflow

Whether you’re a solo publicist or a full agency team, Trace has a plan built for your needs.

Trace Solo

For freelancers and solo publicists.

$199/mo

Up to 50 clips per month

Access to Text Only clips (Visual PDF clips coming soon!)

1 user

Trace Pro

For nimble teams that need flexibility and volume.

$349/mo

Up to 100 clips per month

Access to Text Only clips (Visual PDF clips coming soon!)

Up to 3 users

Trace Studio

For agencies and high-volume press teams.

$499/mo

Up to 200 clips per month

Access to Text Only clips (Visual PDF clips coming soon!)

Up to 10 users

Powerful tools to grow, engage, and convert

Multi-Select

Clip only the elements you need: headline, byline, images, or text for a totally customized press clip PDF.

Multi-Select

Clip only the elements you need: headline, byline, images, or text for a totally customized press clip PDF.

Full Page

Capture the entire article exactly as it appears online. Perfect for exclusives or full feature stories.

Full Page

Capture the entire article exactly as it appears online. Perfect for exclusives or full feature stories.

Text Only

Extract clean, copy-ready text from any article for instant sharing in emails or reports.

Text Only

Extract clean, copy-ready text from any article for instant sharing in emails or reports.

Join the PR pros saving hours every month with Trace’s automated press clipping.

Start Your 14 Days Free Trial

Join the PR pros saving hours every month with Trace’s automated press clipping.

Start Your 14 Days Free Trial

Join the PR pros saving hours every month with Trace’s automated press clipping.

Start Your 14 Days Free Trial